The explosive growth of economic strength, the burgeoning middle class, together with the significant shifts in consumption dynamics, have progressed Asia’s emerging economies to a more dominating role in the global market. Emerging Asia took the world by surprise when it bounced back more quickly and strongly from the global financial crisis, outpacing the rest of the world.

Asian Consumers with their huge potential and increasing influence, are emerging as a strong force in driving consumption. These economies have now become portfolio necessities for many of the largest global consumer enterprises. According to a new report by Ernst and Young, by the year 2030, 40% of spending by the global middle class will take place in Asia.

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Many international brands are trying to tap into these high-growth economies and reach out to the Asian Consumer. To succeed in these economies, brands must do business the local way, rather than simply…

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