Building a brand in Asia

Scott Whitaker

Building a brand is a daunting task, but if you are good at what you do you have probably build a reliable, well known brand in your country.

But that all goes out the window when you come to Asia.  Even if you are well know in your country you are a nobody in Asia.  And in a region that holds a very large portion of the worlds population you will have to put a lot of work in to build a recognizable brand that will stand the test of time.  So here are some very quick tips:

Be different, but not too different

People in Asia are early adopters.  They like new things and they are willing to pay more to get the latest thing before their neighbors.  But if you are too different you lose touch with the core values of people and in a homogeneous society that…

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