Aussie entrepreneurs find key to Asia is personal, not political

The Social Shopper

If your business currently has interests in Asia, or if you are planning to expand into this region, here’s an interesting article from Greg Earl via BRW, looking at the most important factors to consider, and where to obtain advice to help iron out any cultural difficulties.

“Australian businesses trying to break into Asia say finding the right local partner is the biggest challenge they face. But they also want government assistance to pave the way to the region.

A groundbreaking market research study of large and small businesses with Asian interests has identified China as by far the most popular offshore market, followed by Singapore, Hong Kong, Indonesia and Malaysia.

The study, to be released on Tuesday, says industry associations, ­followed by Austrade, professional services firms and chambers of ­commerce are the most common sources of information for businesses moving into the region.”

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